• Expectations VS Realities: Life in Event Planning

    Movies play a big role in our lives especially if we are looking for ideas in business or as a
    career path. It can be ideal, inspiring and a goal-getter. Some entertaining movies that
    portray or quick feature a life in event planning are Bride Wars, Brides Maids, 27 Dresses,
    and The Ugly Truth.

    However, no matter how good each movie you watch, it does not reflect the reality when
    you chose event planning as your business niche or a career path.


    Expectation: Since you are goal oriented, organized and financial savvy, you think that you
    can handle everything especially when it comes to budgeting. Client’s budget for the event
    is enough.

    Reality: In printing invitations, almost half amount of the client’s budget is not enough,
    the tendency you will look for alternatives. You will start negotiating with the suppliers and
    ask for pricing considerations from your networks.

    Choosing a theme

    Expectation: Since you are a party-goer, choosing the proper theme for the event will be

    Reality: Client has declined your chosen theme for the event. In this case, you will have to
    prepare multiple selections for their perusal like the Western theme, Hollywood, medieval, and
    masquerade. Most of the time, selecting the theme for the event is indeed time-consuming.

    On the event day

    Expectation: Everything will go smoothly and perfectly fine! Suppliers are on their way to
    the venue and everyone has sets of food that we order.

    Reality: Just when you thought you would no longer feel stress on the event day, everything
    is ruined! When some of the guests arrived with their spouse or friends that are not
    included on the guest list, In line with this, the number of foods, chairs, souvenirs are
    suddenly inadequate for everybody.

    In event planning, you must expect the unexpected and you have to be keen in every detail
    to conduct an ideal event for your client.

  • Most Common Requested Corporate Events and its Purpose

    Planning to establish a business event management with entertaining hosts, marketing
    strategist and network specialist, you should familiarize everyone in your team about the
    different types of most requested corporate party.

    Understanding the different types of most requested corporate events enables you to
    thoroughly plan, strategize and implement the exact requirements for the client’s needs
    such as the following:
    • Venue
    • Number of expected guests
    • Interior design
    • Marketing Promotion
    • Catering service
    • Proper Souvenirs for the attendees and special speakers

    The different types of the corporate party are as follows:
    1. Team Building
    This is once a year event, which boosts the relationship of all employees as well as the
    executive team and employer. Usually, this is conducted in an outdoor venue for interactive
    games and camping which require an overnight stay. While at other times, team building is
    conducted in an exclusive venue and that will only run for hours.

    2. Product Launch
    This is usually common for companies who are into business to consumer or also known as
    B2C like Razer, TWG, Osim and Akira in Singapore. This type of corporate party needs to be
    energetic, enticing and engaging, since there are multiple media companies that will attend and to get a scope of the event. Companies conduct product launch to introduce the newest
    items they have and soon be available in the market.

    3. Trade Shows
    In consumers’ end, attending trade shows is finding perfect providers of products and
    services needed at both home and office. While trade shows are one of the biggest
    a corporate party where hundreds of vendors [are highlighting] highlight products and
    services on their designated booths.
    The trade show is also one of the corporate events where promotion, advertising and
    opportunities for speakers are held in larger venues that last for two to three days. The
    duration of this event depends on the company’s budget.